Mobile is the buzzword these days, and businesses everywhere are starting to use Tag connect with their customers.   Partners like GVB in Amsterdam are using Tag as to let their public transportation customers know about arrival and departure times for trams and buses.  Over at Conde Nast, you’ll find Tag woven throughout the editorial features in Golf Digest as a way to share more content and videos with readers.  In Italy, businesses are starting to integrate Tags right into their yellow page ads as a way to help consumers learn more about their products and services.  And major brands like Ford and Dodge are starting to integrate Tags into their print ads, brochures, and other content.  Each day, we see more and more interest in Tag and we’re seeing adoption across more industries and across the globe.

   

 

Tags are also perfect for small businesses; because they’re so easy to set up, you can use them to do everything from sharing content like menus or reviews, to dialing your business phone automatically, to sharing promotions and offers with your customers.  They’re a snap to set up and manage.  The real question you may ask is: why Tag?

Our partners are choosing Tag because they recognize it is the next leap forward in barcode scanning technology.  Compared to earlier technologies, like QR codes, Tag offers our partners significant benefits.  For starters, the Tag itself is dynamic.  What that means is that your Tag can point to any mobile web page you create.  Other barcode technologies force you into pointing to a specific website that you cannot change.  For example, let’s say you place a Tag on the front door of your restaurant and you want it to point to your business web page.  You can do that.  Now next month rolls around and you decide to create a new web page with a special coupon for your customers.  With Tag, you keep the same barcode but you can easily change the experience so that it points to your new coupon page. 

 


 

This underscores a significant advantage for businesses- with Tag, you determine the content and consumer experience your customer will have when they interact with your Tag.  You decide what content- text, videos, maps, discounts, promotions or offers- you’d like your customers to see and you’re free to change what that experience is whenever you’d like. 

Helping decide what content makes the most sense to show is also something that Tag can help businesses understand.  Unlike other technologies, Tag offers detailed impression activity so businesses can determine where, when, and which offers consumers are responding to- all of which will help businesses refine their mobile consumer experience.  Microsoft Tag makes it simple, convenient and fun for your customer to connect with your brand with their mobile device and provides the analytics to measure that interaction. You can better inform your marketing spend with Tag: influence the purchase decision, enhance loyalty, and monitor the success of your campaigns.

Businesses tell us they want to use their Tag in all kinds of places- in print ads, on business cards, on menus, even on coasters.  Because Tags can be one quarter the size of other two dimensional barcodes, it’s versatile enough to go wherever partners want to use it.  And because we built the Tag camera phone reader for the real world, partners have the confidence of knowing that when a consumer scans a Tag, it will work.  Our reader is also free (you can get it, as you know, at http://gettag.mobi). 

 


Finally, Tag offers businesses the opportunity to customize their Tags, something you can’t do with other technologies.  In many cases, businesses have spent a great deal of time and resources developing a branded image that they want to use.  With Tag, businesses can use their color logo, for example, as the Tag background- they’re not limited to black and white barcodes that lack individuality.


 If you’re a business looking for an easy way to create a compelling mobile experience for your customers, we encourage you to give Tag a try- we’re confident you’ll like what you see.  And since we’re always working to make Tag better, please feel free to share with us any ideas or suggestions you have!

 

By Jeff Somers