Last week we were happy to see that LATICRETE has embraced Microsoft Tag on all their products!

They will be using Tag on all their product packaging, catalogs, marketing tools, displays, advertising, signage, and all other marketing initiatives across North America, providing easy to retrieve on demand product information for customers.

This technology adoption by LATICRETE supports a commitment to customer service in providing the added convenience of locating timely information on LATICRETE products when customers need it most. LATICRETE customers will be quickly directed to a host of information including technical specifications for installing tile and stone with LATICRETE materials.

 This is a great adoption of Tag and we hope to see more companies catching on to the idea!