I love to travel – I’m addicted to the thrill of immersing myself in a culture that isn’t my own – getting to know the people, their language, their food, their history, their terrain. I especially love learning all I can about sites and their stories which is why I have a large and heavy collection of tour books! But, I’ve discovered it’s a problem (and a health hazard as my companions will tell you) lugging all of these books around. At times, I find myself frantically trying to flip through hundreds of pages to find information on sites instead of just taking them in.


Today, the Italian city of Torino is helping people like me (and my companions’ sanity) by unveiling Microsoft Tags at monuments and tourist attractions. If you want to know more about a certain attraction, just scan the associated Microsoft Tag via your mobile phone and you’re automatically connected to online resources explaining everything you’ll ever need to know. The Tags will be available at 10 different sites around the city – see the map below for details: