At SXSW 2010 during the Microsoft event at Speakeasy in Austin,TX. There was a very interesting augmented reality demo put on by Razorfish. They created a very fun and unique experience for Microsoft guests. People were able to stand in front of a camera and choose a certain theme that would layover their image on  a screen. They could choose to augment their figure by selecting themes suchs as Kiss, The Jacksons, Rockstars and more. The other interesting aspect is how they would share these images with the people who were participating. Once the picture had been taken people were able to snap a Tag. This would lead the user to a live feed on Flickr. Allowing users to grab the photos directly on their mobile or pc.

 Below is a great video example of how this all works: (You will see Tag around the 1 minute mark)



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