Today  Woman’s Day magazine announced that they will begin using Microsoft Tag technology, starting with their May 2010 issue on newsstands now.  The May, July, September and November 2010 issues will feature Tags, which will provide readers with a more impactful and interactive experience. Tags included in the issues will enable Woman’s Day readers to gain instant access to sweepstakes, recipes, coupons and more from their mobile phone.

 

“We are thrilled to work with Microsoft Tag to make Woman’s Day’s interactive issues richer than ever before by enabling our readers to connect directly with our advertisers’ creative,” said Carlos Lamadrid, Senior VP/Chief Brand Officer for Woman’s Day. “By bringing Microsoft Tag to Woman’s Day readers, we are both elevating the consumer experience and delivering targeted consumer interaction to our advertisers.”

 

If you don’t already have the Microsoft Tag reader on your phone, download it for free by going to http://gettag.mobi on your mobile browser.