This week Entertainment Weekly published its Summer Movie Preview issue which uses Microsoft Tag to allow readers to view official trailers of 16 featured films via their mobile phones. 

 

In addition to the 16 movie trailers, there are also advertising tags from (Absolut, HBO, The History Channel, Honda, and CTAM/Movies on Demand) included in the issue.

This is a great way for any filmmaker to take their print posters/movie covers to an interactive level. Allowing the filmmaker to point the interested party to whatever content they choose, whether it be a trailer, movie times, biography or something creative.  This really helps people understand more about the movie before they make their decision.

 

Have you seen Tag on any movie posters?  How would you like to see the film industry use Microsoft Tag?

 

The following Tag shown above takes the user to the following Trailer for the movie:

 

 

 

 

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