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Wheaties cereal has rolled out some really cool boxes with Olympians such as Shaun White, Lindsey Vonn and Seth Wescott on them. Also on the side of these boxes you can find Tags. When the Tags are scanned you are taken to a social mobile experience. Users are able to follow Wheaties on Facebook, Twitter and Youtube. You can also find out more information about the product.

Below is a snapshot of the mobile experience users will see on their phone:

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