http://blogs.msdn.com/b/tag/archive/2010/04/21/new-wheaties-boxes-tag.aspxWheaties cereal has rolled out some really cool boxes with Olympians such as Shaun White, Lindsey Vonn and Seth Wescott on them. Also on the side of these boxes you can find Tags. When the Tags are scanned you are taken to a social mobile experience.en-USTelligent Evolution Platform Developer Build (Build: 5.6.50428.7875)