How Did We Come Up With Silverlight?

How Did We Come Up With Silverlight?

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I'm sure some readers will be interested in the decision making process that we went through to arrive at the name of Silverlight for our new web runtime platform. It was a tough choice; we know that WPF/E was much loved by the community and that acronyms can be both inspiring and evocative, but we really wanted to try something radical and different.

We had some really great alternative choices that we considered before settling on Silverlight, and I thought now would be a perfect time to share them. I hope that after you see the other brand names we considered, you'll be happy with our final choice. So here goes... drum roll, please; here are the top 10 names we rejected before settling on Silverlight:

10. GrayLuminosity (close, but there was just something not quite right about it)
9. AJAX - Asynchronous JavaScript And XAML (turns out that acronym was already taken)
8. David (Bill Gates vetoed that one himself)
7. non-Windows Presentation Foundation
6. Windows Technology Foundation (usually shortened to WTF, of course)
5. MicroMedia Player (a lightweight web alternative to Media Player)
4. Microsoft Light New User Experience (shortened to LINUX)
3. Microsoft 2.0 (big 800lb gorilla? Us? No, we’re your friendly neighborhood Web 2.0 startup)
2. Redlight (“Roxanne… …you don’t have to wear that dress tonight…”)
1. Microsoft Windows Presentation Foundation Live Rich Client ActiveX Player R2 Ultimate Edition Service Pack 1 CTP (or WPFLRCAPR2UESP1CTP for short)

I'm immensely grateful to Steve, Laurence, Jaime and others who were part of the brainstorming team - your contributions helped shape the product into its current form!

  • Hey, how about 'Crash!'.

    Introducing the NEW WIndows Crash! Crashing onto a desktop or mobile internet device near you!

    Or Flare. Man, that's the FL from FLash, ain't it?

  • >>How about Splash

    Originally Flash was called FutureSplash

    >> Motion.

    Microsoft ALREADY had a "flash killer" that was killed called LiquidMotion back in the day.

    Just Sparkle or Silver would have been better I agree but as long as its good tech it won't matter the name. Is it good tech? We shall see...

  • Silverlight circa 1998 as LiquidMotion

  • Como já expliquei aqui, tive uma semana cheia, portanto o resumo ficou meio magrinho, vou tentar me atualizar

  • Tim Sneath is awesome, if you don't read his blog , you should. You really, really should. He's

  • Well this is a funny post by Tim Sneath, and raise some question about who's in charge of naming

  • One of the great things about being on the VB team is that we’re generally in the loop early and often

  • De când nu am mai scris în blog, multe s-au mai întâmplat. Academic Tour 3.0, o excursie de două zile

  • .. If not, it's time! Between the amazing demos and the news about .NET support on different platforms

  • From what I've seen so far, SilverLight looks cool. But what a stupid, unoriginal name! Silverlight = light with a sparkle=Flash! Guys you killed a great product with a ho-hum name that's too close to Flash.

  • No evento MIX , que ocorreu na semana passada em Las Vegas, o grande destaque foram os anúncios envolvendo

  • Why didn't you just go with ShockwaveCopy?

    or NotFlash, or maybe just BrightLight instead of Flash (though you went with light)

    tonyadobe-- "How about: ITI - innovation through imitation"

    very very nice, should be the name of the company

  • Read the different names they were considering before settling on Silverlight. This is amusing. You can

  • Czemu tu ludzie piszą w obcych językach? Powinno być zakazane.

  • I love the name "Silverlight", this sounds great !

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