How Did We Come Up With Silverlight?

How Did We Come Up With Silverlight?

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I'm sure some readers will be interested in the decision making process that we went through to arrive at the name of Silverlight for our new web runtime platform. It was a tough choice; we know that WPF/E was much loved by the community and that acronyms can be both inspiring and evocative, but we really wanted to try something radical and different.

We had some really great alternative choices that we considered before settling on Silverlight, and I thought now would be a perfect time to share them. I hope that after you see the other brand names we considered, you'll be happy with our final choice. So here goes... drum roll, please; here are the top 10 names we rejected before settling on Silverlight:

10. GrayLuminosity (close, but there was just something not quite right about it)
9. AJAX - Asynchronous JavaScript And XAML (turns out that acronym was already taken)
8. David (Bill Gates vetoed that one himself)
7. non-Windows Presentation Foundation
6. Windows Technology Foundation (usually shortened to WTF, of course)
5. MicroMedia Player (a lightweight web alternative to Media Player)
4. Microsoft Light New User Experience (shortened to LINUX)
3. Microsoft 2.0 (big 800lb gorilla? Us? No, we’re your friendly neighborhood Web 2.0 startup)
2. Redlight (“Roxanne… …you don’t have to wear that dress tonight…”)
1. Microsoft Windows Presentation Foundation Live Rich Client ActiveX Player R2 Ultimate Edition Service Pack 1 CTP (or WPFLRCAPR2UESP1CTP for short)

I'm immensely grateful to Steve, Laurence, Jaime and others who were part of the brainstorming team - your contributions helped shape the product into its current form!

  • I have been in your presentation in Madrid. Name is fantastic, and the product is also fantastic.

    Congratulations.

  • Saw the Sivlerlight in action.

    It is really cool.

    Flex(Flash) vs Silverlight

  • Many startups have asked me questions regarding Silverlight during the last few weeks. I have written a blog post to answer the most frequent questions I was asked. I hope it can help you: http://microsoftstartupzone.com/blogs/nicolas_kardas/archive/2007/06/07/silverlight-what-you-need-to-know.aspx

    I also link to useful resources for startups/developers who want to build on Silverlight.

  • Silverlight reminds me of silverfish.  Yuk.

    I liked Sparkle.

  • I thought it was just going to be called critical update.

    ;)

  • Why nobody b-stormed - Flashlight!  - keep me out from the dark my Lord, I don't wanna be there...Flashlight...

  • How about...

    1. WFA (Windows Fake Advantage)

    2. Macro-soft Clipboard

    3. Shortcut to Flash

    4. Copy of Shortcut to Flash (1)

    5. Copy of Shortcut to Flash (2)

    6. Copy of Shortcut to Flash (3)

    ...

    1+e∞. Copy of Shortcut to Flash (∞)

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