Although we're all too proud to admit it, I doubt there's anyone reading this who doesn't love to while away the odd bit of free time perusing sites like YouTube and break.com for funny videos of stupid people doing dangerous things. However, there are few individuals who have been more successful at combining funny, stupid and dangerous than the team behind the popular MTV show Jackass, and the several blockbuster movies based on the same premise of a few guys doing everything they can to humiliate and physically damage each other in the name of entertainment.
With their latest movie, Jackass 2.5, the studio is trying a transformational new approach to movie distribution. Instead of relying on box-office revenue, they have partnered with Blockbuster to make it available for free directly over the Internet, funded through advertising.
This is an Internet first - an online premiere of a full-length feature film, distributed exclusively using Silverlight and a rich media content distribution network provided by Limelight Networks and Microsoft. Blockbuster anticipates that this will drive millions of streams over the next couple of weeks, and their choice of Silverlight over alternative competitors is evidence of its ability to provide a powerful and reliable solution for a high-volume project. Silverlight is taking off - we're seeing downloads of the 1.0 plug-in rise exponentially over the last few weeks as many big sites go live.
Jackass 2.5 will be available online, right here, free to anyone in the US aged 17 or older, between December 19th and December 31st, 2007. It's exclusive to Silverlight at first, and then will be made available for sale online.
As my mother would say, it's not funny, and it's not clever. But I'm guessing she doesn't fall directly into the Jackass target demographic...
PingBack from http://www.iaci.ro/2007/12/14/jackass-is-comming-to-your-silverlight-plugin/
Its intresting you mentioned in this post that Silvelight 1.0 is taking off but with Silverlight its hard to convince most people because of the lack of ubiqity figures for adoption of Silverlight. I know its hard at this stage but figures will only help and encourage developers to develop Silverlight applications.
Are there any plans now or in near future to update Internet Explorer with Silvelight plug-in as essential upgrade?
I'm interested in how Silverlight was selected as the delivery format/platform for JA2.5.
Did the Viacom/MTV approach Microsoft or vice-versa?
Did Microsoft participate in the technical work - transcoding/converting/whatsis the video to Silverlight?
In the interest of "following the money", what are the financial arrangements of this deal?
Interesting use of the Silverlight technology -
I am glad you clarified your comments reguarding "This is an Internet first - an online premiere of a full-length feature film" to mention Silverlight, because it is NOT the first online premiere of a full-length feature film. I believe that honor goes to Cactuses, http://www.cactusesmovie.com .
I could be mistaken, though.
Excerpt from New York Times Article: A Chapter of ‘Jackass’ as Web Test http://www.nytimes.com/2007/12/13/business/media/13movie.html
Ahhh... That is accurate. The New York Times article lists it as "first studio-backed feature film", which would be correct. Cactuses was an independent feature film.
Not funny and not clever? That's what my mom always said about WWII. But then she never saw Hogan's Heroes ...
I like this one
Love the image you used :)
It's about time Microsoft started supporting Web Standards instead of creating their own proprietary formats that compete with the W3C's Open Web Standards.
There is no use-case for Silverlight, it should never have been developed. We have had SVG since 2003, the world's just waiting for Microsoft to support it.
Silverlight is evil. Boycott it today.
That's nice. Go play somewhere else.
OK, no one likes to get hurt but for some reason (I'll let you psychology majors tell me why) we think others getting hurt is
Its really too bad its only available in the Us though... Anyway, great platform and a great way of promoting it.
if ur in canada is there anyway you can watch this online
No matter what i do i cant get the vido to work, i downloaded silverlight, and registered and it still wont work!!! AAA what do i do now