It’s finally done! Your game has taken shape, and you’re about to release it on the store!

Now all you have to do is sit back, relax, and watch as it goes viral and becomes the next Minecraft or Flappy Bird.

If only it were that easy. Too many game developers don’t put in as much time to think about their marketing or monetization as they should. Success in the markets is not something that just happens to you. It’s an art form, just like any other skill.

Why marketing is important

Marketing isn’t just something for “bad” games, or games that “wouldn’t be popular otherwise”. Marketing is something that all apps need. The better the app, all the more so even. It doesn’t matter if your game is the best game of all time, if you don’t have any marketing than nobody will know about it.


But what about those games that "go viral"? What other ways are there to market yourself? Why does good monetization matter?

Answers to those questions are in my full post location on