Gamers amongst you might have already noticed it: there are Visual Studio ads appearing in several games. With the Defy All Challenges campaign, we're informing developers how the Visual Studio development environment helps them to defy their challenges while developing applications and websites. The campaign consists of several traditional components, including pretty cool advertisements in magazines and bannering on websites. One of the less obvious components is the advertising that is displayed in several Xbox 360 and PC games.

In order so see these advertisements, the computer or Xbox 360 of the player must be connected to the internet, the player must be identified as Belgian and have at least an Xbox 360 Live Silver Membership account (for the Xbox games).

Here are a few screen shots of some of the games, displaying the advertisement (in English and French):

Don't Let Anything Get In Your Way - Defy All Challenges - Visual Studio

Start Fast. Finish Fast - Defy All Challenges - Visual Studio

Start Fast. Finish Fast. - Defy All Challenges - Visual Studio

Ne Laissez Rien Entraver Votre Chemin - Defy All Challenges - Visual Studio

Ne Laissez Rien Entraver Votre Chemin - Defy All Challenges - Visual Studio

Don't Let Anything Get In Your Way - Defy All Challenges - Visual Studio

Démarrez Vite. Terminez Vite. - Defy All Challenges - Visual Studio

Démarrez Vite. Terminez Vite. - Defy All Challenges - Visual Studio

Don't Let Anything Get In Your Way - Defy All Challenges - Visual Studio

Don't Let Anything Get In Your Way - Defy All Challenges - Visual Studio

Don't Let Anything Get In Your Way - Defy All Challenges - Visual Studio

Don't Let Anything Get In Your Way - Defy All Challenges - Visual Studio

Ne Laissez Rien Entraver Votre Chemin - Defy All Challenges - Visual Studio

Start Fast. Finish Fast - Defy All Challenges - Visual Studio

And here is a picture I took, displaying the ad, while playing Need for Speed Carbon on Xbox 360. Since I'm no good photographer, the pictures are not really clear. But then again I suppose a regular CRT television screen is not the best object to take a picture of.

Real picture of the Defy All Challenges campaign in Need for Speed Carbon

Close up of the television screen