Microsoft and Zignals a new Irish start-up company today announced the launch of a beta online service set to transform investing for the active trader. Zignals will provide retail investors with state-of-the-art decision-support tools and access to a financially savvy online network that shares its own independently rated investment strategies. The beta launch of Zignals will focus on personalized services for the investor – easy-to-use alerts that can be tested, tailored and delivered directly to any e-mail address, personal digital assistant (PDA) or mobile device; intuitive charting and technical analysis –  all developed using the very latest Microsoft technologies, such as Silverlight.

Zignals was created through the collaboration of the Microsoft IP Ventures team, Enterprise Ireland, successful entrepreneurs Pat Brazel and Scott Tattersall, Manresa Partners and angel investors.

“The complete absence of personalized service and access to powerful yet usable decision-support tools is often cited by smaller investors as a key constraint on improving the performance of their investment decisions. This is where we plan to change the status quo. Zignals responds to this need by democratizing trading for the online investor,” said Pat Brazel, CEO of Zignals. “Microsoft has provided us with the resources and the technology to develop personalized communication services and optimize trading strategies using the yet-to-be-launched Microsoft Solver Foundation technology. The highly intuitive services we are building will open up a whole new world for the retail investor who wants to maximize the effectiveness of their investment efforts without spending every waking hour peering at screens.”

Enterprise Ireland, the enterprise development agency of the Irish government, made the original introduction of Brazel to IP Ventures, which resulted in the establishment of Zignals.

“We are delighted to be supporting the establishment of Zignals in Ireland.  We are greatly encouraged by the strong partnership with Microsoft that will bring an exciting innovation to the market while creating a new enterpriser in Ireland,” said Frank Ryan, CEO of Enterprise Ireland.

Dan'l Lewin, Corporate Vice President, Strategic and Emerging Business Development,  Microsoft Corporation; Pat Brazel, Zignals; Michael Moriarty, Enterprise Ireland pictured at the announcement in Brussels earlier today.

Microsoft launched the dynamic IP Ventures programme in May 2005 to expedite the commercialisation of new innovations developed through the company’s significant research and development investment. The programme is available globally and is frequently updated with new technology offerings. Some companies taking advantage of the IP Ventures opportunities include Skinkers, Wallop Technologies Inc. and Zumobi Inc.

You can find out more about Zignals here.