Interesting ad promotion on Xbox Live this week.

From the article: Xbox Live tries ads with McDonald's, New Line partnership - 6/22/2007 - Video Business

Microsoft Xbox Live is partnering with McDonald's and New Line Home Entertainment to offer its first advertiser-sponsored movie, which will be available free to subscribers over two separate one-week periods.

Beginning today, users can download a rental of Austin Powers through the Xbox Live Marketplace. The download will be available through June 28 and again from July 13-19.