OK, I'm not actually introducing it. But my teammates, Per Farny and Vicki Teachout, are, in about an hour in a lunch session at TechEd. I'll post a wrap up after their presentation for those of you who aren't here - but if you're in Orlando go to room N220A at noon to hear what they have to say. I'll be there in the back, taking notes.
Basically we are introducing a new series of certification for really advanced technical skills on Server, Exchange, and SQL (for the moment)... stay tuned.