This is another vignette that I am posting while I am out traveling.
The other day, I popped into Half Price Books to pick up a couple of novels by Michael Crichton. I don’t know if there’s a Half Price Books in your area, but the one in mine is awesome. I can get all sorts of used books in good condition for less than $5 a piece. Seriously, that’s fantastic! It’s completely worth it to me to spend a few dollars on a book I will only ever read once.
Anyhow, I picked up a bunch of books and went to the checkout counter. As I was paying, the clerk asked me “Would you like to sign up for our mailing list? We’ll be sending out an offer in a little while and <something, something, something, all of which I forget>.” I was hesitant. I don’t like giving out my information and signing up for stuff; I never even sign up for store credit cards even if it gets me 20% off that day. But this one had an offer that seemed pretty good to me. Obviously, it couldn’t be that good since I can’t remember what it was.
As I was debating it in my head, the clerk said “We won’t spam you, we’re not evil!” I looked up at that and tried to conceal a smile. Oh, if only she knew that I was a program manager of antispam, with over five years experience, in charge of protecting millions of inboxes which blocks a couple of billion spam messages daily. Stopping spam is my specialty.
“Oh, I believe you,” I said. I smirked to myself, thinking to myself “what would I do if I do get spammed?” Heh, I can think of a couple of things. And I bet you can, too.
Awesome. Yeah, that's why I used to run my own email server until just recently -- I could block anyone who abused the privledges. But now I trust you guys with my mail and just use the mailbox-level block/allow to add more control.
Believe it or not, I had to block my dentist the other day -- a helpful appointment notice had turned into a tool to sell me stuff I don't want.
Curious what your thoughts are about sign-up addresses? Do they help much?