If you have done any reading about Windows 8, one thing all the press is focusing on is Windows 8 offers and unprecedented opportunity to monetize your developer skills.
Combining the broad reach of Windows which already exists, a new developer platform in the form of Windows Store Apps, best-in-class developer tools Visual Studio 2012 and Team Foundation Server, a reimagined user experience with Windows Store, Metro Style Apps, support for new chipsets Intel and RTM, and a built-in Store with industry-leading business terms, with initial revenue share of 70% revenue for you 30 % for Microsoft and 100% in app purchase revenue to you.
Windows 8 is the largest developer opportunity, ever! So lets look at some of the reasons for developers to consider writing applications for the Windows Store.
There is more than 1.25 billion Windows users globally. The market potential for your selling your application is enormous. Clearly, the market for Windows-based applications far outnumbers anything else. Thinking about academia specifically, potential employers will be wanting to recruit students with the skills, experience and portfolio of existing Windows 8 apps to build their latest software releases.
2. The Scale of the Windows Opportunity
Simply put the Windows Store offers a marketplace for your application with a global reach of 200+ markets, 100+ languages, even distribution to enterprise customers. A generous revenue sharing model is in place. Imagine that you keep 70-80% of the revenue share from your application.
3. So what are we doing to help
4. So What type of App should I be building?
5. The Windows Store Ensures Visibility Strong support for search, category browsing, ranking lists, editorial content. The Windows Store features latest, most popular, and fast rising apps.
6. Enterprise Support Don’t limit yourself to consumer apps. Perhaps you have an idea for an Enterprise application. Luckily, the Windows Store will have rich support for deployment and management scenarios. Compliance and security is built in. There is support for direct control over the deployment of Metro style apps.
7. How you make money Your applications can be time-based and feature-based trials, paid apps, including in-app purchases. In-app purchases can help you customize the transaction flow with the customer. Sales analytics can also help you increase your reach.
8. Free Apps - Many choose to offer free applications + an ad model I personally think it makes the most sense to get your application out there as a trial. We have learned from the Windows Phone marketplace that trial versions get 70 times more downloads than paid versions. 10% of those convert to the paid version, typically within a few hours.
1. The Windows Dev Center
2. The Windows engineering and Windows Store teams are blogging regularly at the following sites
· Windows 8 app developer blog: Get coding and design best practices and tips, and updates on events and offers for developers.
· Windows Store for developers blog: Get all the latest news on doing business in the Windows Store.