This week we launched a new format designed to create interactive and panoramic adverts within applications the following verge article is nice summary.
As part of the opportunity of developing advertising as a monetization option I wanted to share some guidance on including advertising in general.
1. Download and read the Ads 101.
Follow these guidelines when designing your app for ads.
3. Examples of advertising placement that was designed for the specific app layout and view state.
Full screen grid layout
There are specific requirements around the inappropriate use of advertising described in the Windows 8 app certification requirements. Adhering to these requirements helps you serve ads in your app without damaging the user experience.
Here are some quick tips
Ask these basic questions to help find the best ad provider for your app:
7. See how others are running Ads in Apps and the resources and support available
Lots of resources at http://adsinapps.microsoft.com/
8. Follow good Examples