Exclusive for UK Games Developers

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Microsoft and supporting games industry partners are working together to help encourage the growth in the UK games industry which seeks to recognise and help game studios and developers of all sizes. As part of this ambition we have developed a competition which seeks to provide new Store opportunities for your games as well as helping you to get your titles discovered and downloaded.


Go to: www.beautifulgamecomp.com

Power Up: The Beautiful Game competition commences from 3rd March until 20th June 2014. The competition is open to all UK games developers who port and publish their new or existing games titles to Microsoft Windows 8 and/or Windows Phone Stores. Each game entered will receive points based on a wide range of game experiences, as well as recognising the quality of the game, any marketing activities, plus the number of downloads the games get on the Windows or Windows Phone Stores. The top 20 games with the most points secured will win great prizes for their developers but all entrants have an opportunity for their games to be discovered and downloaded by 100,000’s to millions of players. This is a wonderful opportunity to showcase your game(s) to a much wider audience and be generously rewarded.

Boost your downloads

We want to ensure that your game is discovered and downloaded. The quality of the game does not always guarantee success. As such we have partnered with the Chartered Institute of Marketing (CIM) to provide some guidance on good practice apps marketing. Visit the competition website for more details.
Points are awarded for: Game experience – quality of audio execution, visual execution and gameplay. Downloads per store – as an additional measure of the game’s quality we will count the downloads in both the Windows and Windows Phone store.

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Prizes galore!

A total prize fund in excess of $50,000! Prizes include: Unity Pro licenses, Supercar all inclusive weekend rental, holiday in Slovakia, Nokia Lumia
1520, 1020s and 520s, Dell Tablet, a Chartered Institute of Marketing Apps Marketing course, a chance to attend a special mentoring event with
selected Board members from TIGA and UKIE, and an awards ceremony at Dolby’s prestigious theatre in Soho Square. For full prize listing go to:
www.beautifulgamecomp.com

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The Resources

How to score points and win plus details of the prizes on offer see.The competition

Enter the competition by completing our online registration form. Register now
Download our one page marketing plan template. Marketing plan
Find out more about our partners in Power Up: The Beautiful Game. Industry partners
Full details of the competition rules. Terms and conditions