Embracing a ‘digital by default’ approach to citizen services can help public sector organisations cut costs – but it comes with a catch. To realise those savings, you have to convince citizens to opt for digital services by offering them a great customer experience that trumps anything available offline.
Luckily, offering a best-in-class digital customer experience is getting easier. By harnessing the power of customer data, you can make it faster and easier for citizens to ask for services and engage officials. This kind of people-first approach to service delivery doesn’t just save money – it increases citizen satisfaction and confidence in government. As this video shows, the opportunities for creating great digital customer experiences for the public sector are everywhere, once you have the tools in place to take advantage of them.
Want to learn more about getting started on the path to great customer experiences? Microsoft is hosting a series of custom public sector events in November, showcasing how best-in-class public sector organisations are using the power of customer data to take their ‘digital by default’ experience to the next level.
Each of the events will features a unique set of case studies, day-in-the-life-scenarios and expert panel roundtable discussions on taking the next steps toward delivering great customer experiences in a ‘digital by default’ world.
Check out the links below to learn more about the event nearest you: