Every day, cities across the UK generate vast amounts of public transportation data – arrivals, departures, routes and more. Most of the time that data goes to waste. Few local authorities have the budget to develop their own world-class transportation app, so the data remains inaccessible to citizens.

Transport for greater Manchester found itself in a similar position a few years ago. But the city turned the problem around, by making its transportation data openly available via the cloud. This meant third parties could come in and develop apps to help citizens get more out of their public transportation network. And the results speak for themselves.

Want to learn more about Manchester’s story – and how your city could do the same?

Join Microsoft and Black Marble for a free, one-hour webinar at 11:00 a.m. on 9 April. Black Marble specialises in enabling public sector customers to innovate with new user experiences that facilitate the delivery of digital-by-default public services. During the webinar, you’ll learn how Transport for Greater Manchester and Black Marble worked together to unlock the value of transport information by making it available to developers. You’ll also get an overview of the technology used and have the chance to get your open data questions answered by experts.

Sign up today for this free webinar today (use registration code 2F6652) and learn how changing your approach to data can help transform public services and engage citizens.