We keep mentioning “Microsoft Platform Ready” (MPR) on this blog and ISVs keep asking me – “What the heck is it?”
If you like flowery marketing words then check out the description on the MPR site www.microsoftplatformready.com. Else read on.
MPR is an attempt by Microsoft to pull together resources to help software companies developing products to explore and adopt the latest technologies from Microsoft including Windows Azure and SQL Server 2008 R2. In return for profiling your company and application(s) you get free technical benefits to help you use the latest technology. In return for successfully testing your application you get free marketing benefits. Additionally testing an application in MPR is a requirement for certain Microsoft Partner Network Silver Competencies such as the ISV Silver Competency .
It is FREE to signup, profiling takes just a few minutes and the benefits offered by MPR will just keep getting better through 2011. IMHO it is a “no brainer”.
MPR offers assistance during the three phases of getting a software product into the hands of customers.
The following are the main technologies covered by MPR (as of Dec 2010)