Show us that you’re a game changer and collect points every step of the way of your app building journey to redeem rewards like a brand new Lenovo Tablet 2. Create the next app phenomenon by building your original and unique Windows Store and/or Windows Phone app – and get recognised and rewarded for your hard work. Further, get bonus rewards for migrating your Windows Phone app to Windows Store and vice versa or incorporating one or more Windows Azure Services.

The official website is not yet live but we don't want you to miss out on this fantastic opportunity to get rewarded, so you an claim points for all new apps published from Monday 4th Feb 2013 once the website is live.

4 Simple Steps to Start Earning Points for your Awesome Apps:

  1. Build & publish your original & unique app.
  2. Register yourself on the UK App Builder Reward Programme website which will be coming very soon.
  3. Claim points by telling us about the app you’ve published and we’ll award points to you accordingly.
  4. Redeem your points for a range of fantastic prizes and gadgets.

Build & publish an app between Monday 4th Feb 2013 and Tuesday 30th Apr 2013 to be eligible for points you can redeem for rewards. Here are the different ways you can earn points:

 

Points for Apps

Publish a New Windows Store App

50 Points

Publish a New Windows Phone App

25 Points

 

Bonus Points

Your Windows Store or Phone App
  incorporates one or more Windows Azure Services

+ 25 Points

Your app Windows Store app is
  migrated from Windows Phone or Windows Phone app is migrated from Windows
  Store

+25 Points

 

Example

For example, if you have built and published a Windows Store app which was ported from an existing Windows Phone app and is hosted on Windows Azure, you will be eligible for up to 100 points for that app.

Windows Store App = 50 Points

+ Hosted on Windows Azure = 25
  Bonus Points

+ Ported from Windows Phone = 25
  Bonus Points

Total = 100 Points

To recognise your hard work, the more apps you publish, the more points you receive. The more points you get, the more
exciting rewards you can claim. Here’s a brief selection:

 

Publish 1 Windows Phone App

Publish 1 Windows Store App

Publish 5 Windows Store apps +
  Windows Azure Services + Migrated from WP

Publish 10 Windows Store apps +
  Windows Azure Services + Migrated from WP

Get a XBOX360 Wireless Headset

 

Get a XBOX360 12 Months Gold
  Subscription

Get a Lenovo Tablet 2

 

Get a Two Night Deluxe Paris Cuisine
  Break for 2

In addition to the fantastic selection of rewards and experiences you can redeem using your points, we’re also offering
some bonus rewards to give your journey to publishing great apps that extra boost.

 

For Windows Store Apps Builders

For Windows Phone Apps Builders

Receive one of the latest XBOX360 titles if you are one of the first 50 app builders who accumulate 150 points from publishing Windows Store Apps.

Receive a Nokia Lumia 620 Windows Phone 8 Handset if you are one of the first 20 App Builders who accumulate 100 points from Windows Phone Apps published (~windows phone apps)

Receive a copy Visual Studio 2012 Professional (with MSDN Subscription) if you are one of the first 5 app builders who accumulate 400 points from publishing Windows Store Apps.

Receive a Nokia Lumia 920 Windows Phone 8 Developer Handset if you are one of the first 10 App Builders who accumulate 200 points for publishing Windows Phone apps (~8 Windows Phone apps)

The UK App Builder Rewards Programme finishes on the 30th April so get your thinking caps on and we look forward to rewarding your awesome apps very soon.

UK App Builder Rewards Programme 2013

Frequently Asked Questions

Who is eligible to participate in the UK App Builder Reward Programme?

  • Open to individuals who are eighteen years or over at the date of entry and who have the applicable UK Windows Store and/or Windows Phone Developer Account. 

What is the timeframe of the UK App Builder Reward Programme?

  • The programme is open for apps that are published between Monday 4th Feb 2013 to Tuesday 30th Apr 2013. App builders will have up to Sunday 19th May 2013 to claim points for their app(s) (see the “How Do I Claim My Points” section). The points must be redeemed for rewards by Tuesday 31st May 2013 (see the “Redeeming Points For Rewards” section).

What apps are eligible for the UK App Builder Reward Programme?

  • Windows Store and Windows Phone apps published between Monday 4th Feb and Tuesday 30th Apr 2013 are eligible for the programme. Furthermore, in order to earn points for your app, it must certain requirements. Click here for full details.

Any App you submit must: (i) be new (as of Monday 4th Feb 2013) and not an existing, updated App; (ii) comply with all of the policies and procedures specified on Windows Phone Store and Windows Store in relation to App submission and certification; and (iii) meet the following objective requirements:

  1. Be certified in either the Windows Phone Store and/or Windows Store – For more information about the requirements and content policies for Apps, see the Windows Phone Store Application Certification Requirements (available at: http://msdn.microsoft.com/en-us/library/hh184843(v=VS.92).aspx) and the Windows Store Application Certification Requirements (available at: http://msdn.microsoft.com/en-us/library/windows/apps/hh694083.aspx)
  2. Follow the New Modern Design Principles (not required for games) – For more information about the New Modern Design Principles see:http://msdn.microsoft.com/en-us/library/windowsphone/develop/hh202915(v=vs.92).aspx
  3. Target one (1) or more of the following Windows Phone platforms: (i) 7.5; (ii) 7.8; and/or (iii) 8
  4. Make use of at least one (1) of the following features:
      • Live Tiles
      • Supports Large, Medium and Small tiles (for 7.8 and/or 8)
      • Speech
      • NFC/Bluetooth
      • Maps
      • App to app comms
      • In-app purchases
      • Deals & wallet
      • Video, photo and/or Video/Photo manipulation
      • Share
      • Search
      • Lock screen integration
  5. NOT contain material that includes references to any one or more of the following:
      • A calculator, of any sort;
      • An RSS Reader, of any sort;
      • A soundboard, of any sort.
      • A Timer, of any sort;
      • A game manual, of any sort;
      • An eBook, of any sort;
      • An App designed for a single conference or event (apps that include multiple events/ conferences in a single app are allowed);
      • A password checker, of any sort;
      • Inappropriate content that promotes hate, discrimination or displays any form of nudity, or pornography, or any other materials that Microsoft determines to be unsuitable or offensive in its sole and absolute discretion;
      • An appointment reminder, of any sort;
      • Any app that has been published as “beta”; and/or
      • A private Marketplace

 

How do I earn the additional bonus point by incorporating Windows Azure Services?

  • You will be eligible to earn an additional bonus point by incorporating one or more Windows Azure Service:
    • Compute – Web/Worker Role, Azure Mobile Services and Azure Media Services
    • Storage – Blobs, Tables, Cubes
    • Database – Windows Azure SQL Database 

        To validate that you are using one of the Windows Azure Services, please provide your Windows Azure Subscription ID and Live ID so this can be verified when you are claiming your apps for points.

How do I claim my points?

  • Firstly, develop and publish your Windows Store and/or Windows Phone app.
  • Secondly, register and sign in to the UK App Builder Reward Programme
  • Then, submit your app in the ‘claim points’ section. Be sure to include the name, URL of your app. In order to claim bonus points, be sure to include your Windows Azure details and/or existing Windows Phone or Windows Store app details if ported.

What happens to the points that I don’t use?

  • Any unused and remaining points earned in this reward programme that are not used before Tuesday 31 May 2013 cannot be carried forward to any future reward programmes and will, therefore, be lost. So, make sure you use your points before the programme finishes. App builders will have up to Sunday 19th May 2013 to claim points for their app(s). The points must be redeemed for rewards by Tuesday 31 May 2013. 

How do I ensure the points I claim are updated on the UK App Builder Reward Programme?

  • To ensure that your points are allocated effectively and efficiently, please ensure that you accurately input your Windows Store and/or Windows Phone developer details (publisher details, full name, and email according to the
    developer account).

When will I receive my points once I have claimed them on the website?

  • Please note that processing time is not immediate and not in real time. Points will be awarded after 5-10 working days. We will do our best to turn this around as soon as possible. But please bear with us and only contact us if you have not received your points after 10 working days you have claimed your point online. As outlined before, you can help by ensuring your publisher name, for the Windows Store and/or Windows Phone details are correct.

What is the maximum number of points I can earn?

  • There is no maximum in the number of points you can earn but all points earned must be redeemed by 31 May 2013, and, there is a maximum number of points we have on offer for each point category. See below for the maximum of points we will allocate to each category.

 

General Points for Apps

Publish a Windows Store App

50 Points

Maximum of
  60,000 points available across the whole rewards programme

Publish a Windows Phone App

25 Points

Maximum of
  12,500 points available across the whole rewards programme

 

Bonus Points

Your Windows Store or Phone App
  incorporate one or more Windows Azure Services

+ 25 Points

Maximum of
  25,000 bonus points available across the whole rewards programme

Your app Windows Store app is
  ported from Windows Phone or Windows Phone app is ported from Windows Store

+25 Points

Maximum of 12,500 bonus points available across the whole rewards programme  for WP>W8

Maximum of 6,250 bonus points available across the whole rewards programme
  for W8>WP

 

When will I receive my reward once I have redeemed my points?

  • You will receive your reward within 6 weeks of redeeming your points.

What if I am a Windows Store or Windows Phone developer residing outside of the UK?

  • Sorry, but this programme is available to residents in the UK only (Northern Ireland excluded).

Is there a discussion forum I can join?

I have more questions, who can I ask?