Last week, as Twitter followers will already know, I spent the week in Atlanta, at our internal conference called MGX (Microsoft Global Exchange). As usual it was an amazing week, with astonishing organisation and conference content (could you imagine organising a 12,000 person, 4 day conference, for global delegates?). Of course, we learnt a huge amount, but sadly it’s an internal event which gives us an insight into the direction ahead. Of course, all the secrets are safely locked away in my head!
Normally everything that happens in the conference centre is away from public view, but at this year’s event a short video was released, of just a few minutes, when Steve Ballmer signed the Windows 7 Gold disk as it was finally released. And yes, I was one of the 12,000 people applauding and cheering it (in a very British way, of course!)
So if I can’t share anything from the conference, what can I share? Well, I’ve already said too much about the week’s cheese diet elsewhere, so how about fizzy drinks?
Well, I though that perhaps I could do a professional job on my visit to Atlanta’s World of Coke – with the “64 soda challenge”.
Here’s the scenario – they’ve assembled a big pile of drinks machines, containing 64 of the company’s drinks around the room – grouped by continent. I, and Mike (my Government counterpart, and photographer on this occasion) started on Europe, and worked our way through Asia, Latin America and North America. One cup. 64 fizzy drinks. And a burning desire to do this properly!
But before I tell you about the best, how about some of the highlights!
The drink from England was ‘Kinley Bitter Lemon’, which was a bit bizarre, because none of us had heard of it. And similarly, Beverly, from Italy wasn’t familiar to the half-dozen Italians that were with us. There must be a soft-drinks parallel-universe where people sit drinking Kinley all day, and eating Tunnocks Caramel Wafers (‘a million sold every week’)
Anyway, back to the important stuff. The most pleasing drink of all, and a clear winner for both Mike and I was the French one – Nestea white peach. I am a big fan of iced tea when abroad, so I think it’s time we campaigned for more availability in the UK too.
You may be wondering what drinking 60 sweet, fizzy drinks does for you? Well, compare the photo below (the ‘after’ shot) with the photo at the top of the article (the ‘before’ shot).
It may not surprise you to hear that I found it difficult to sleep that night!
A quick ps on the linking ability of Twitter On Saturday morning I tweeted “Last night managed all 60 soda flavours in World of Coke. Made careful tasting notes for blogging tomorrow (too much time on my hands)”. A bit later I got a reply via Twitter from their WorldofColaCola account saying “@RayFleming glad you enjoyed it! Be sure to pass on your blog post, I'd love to read your review! :)”. Let’s hope they feel the same now it’s written :-)
A wonderfully written article (In a very British way) did you do world of soda and then start whooping at Steve Ballmer? Perhaps that was the idea.
we never heard the Beverly drink in Italy... very strange!
what kind of drink is it?
According to the Coca-Cola site Kinley isn't available in the UK!
http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=242
Richard,
I can't believe that you did that bit of research. Astonishing. I know it's the summer holidays, but surely there's some coding to finish off and products to release?
Now I've visited the link you posted, I'm relieved that I didn't do the "3,000 soda challenge" test. Otherwise I'd have been going through brands like Bimbo, Bjare and Brazzi (and that's just the Bizarre B's)
And then I moved on and discovered that my favourite drink of all time, Maaza from India, is now a Coca-Cola brand. And after spending over six months in India over the last decade, and long last I've decoded Maaza's tagline, "Yaari-Dosti Taaza Maaza," which means "friendship moments with fresh Maaza" in Hindi.
Ray