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  • Blog Post: Creating school websites – guidelines on usability

    When I wrote the Good Blogging Guide last year, I concentrated on audience, purpose, search and writing like a real person ( I hear voices saying “Look at yourself Ray, you’ve forgotten it all already!”) . What I spent little time on was the technical side of blogging and the web – navigation, usability...
  • Blog Post: The Good Blogging Guide - PDF version now available

    After a little bit of prompting, and a few requests, I’ve pulled the chapters of the “ Good Blogging Guide ” into a complete PDF booklet. You can now download the whole thing as a PDF and read it at your leisure, and share with colleagues. Chapter One – Writing for your audience Chapter Two...
  • Blog Post: Good Blogging Guide – Using Twitter for engagement in Government

    Following on from the Good Blogging Guide series last month, I’ve been keeping an eye on things which might change or supplement the advice. Today, I’ve come across something that adds a new dimension to the ‘ blogging code of practice ’ section. The UK Department for Business, Innovation and Skills...
  • Blog Post: The Good Blogging Guide

    Since last summer, when I’d somehow won the Computer Weekly “Public Sector IT Blog of the Year” award for 2008 (for the UK Schools blog ), I’d been asked to run a series of internal, and then external, workshops, and been invited to speak at others’ events on my approach...
  • Blog Post: Good Blogging Guide – Part Six – When things go wrong

    Hopefully this is the chapter you’ll never need. So I’ll make it short! Imagine the scenario. You have been blogging for a while, and you have the support and encouragement of other people in your school/local authority. Things are looking good. What could possibly go wrong? One of the common...
  • Blog Post: Good Blogging Guide – Part Five – No lawyers please

    This isn’t a reference to litigation, or any of the legalities of blogging (for things of that flavour, read Friday’s post on a blogging code of practice ). Nope, this is about writing style. It’s about being clear and simple. The title ‘No Lawyers Please’ comes from people I’ve worked with in...
  • Blog Post: Good Blogging Guide - Did I get onto the first page of Google?

    On Wednesday I wrote a blog post on how to improve your blog’s position in search engines , as part of my “Good Blogging Guide” series. It was all about search engine optimisation for blogs , and gave some simple to follow strategies. My goal was to demystify Search Engine Optimisation (SE) by writing...
  • Blog Post: Good Blogging Guide – Part Four – Code of Practice

    We’re moving along now on the ‘Good Blogging Guide’, having looked at audience , objectives , and search engine optimisation for blogs . But these three areas are about things that you do. There’s another aspect that is important too – about the environment that you blog in. For example, do you blog...
  • Blog Post: Good Blogging Guide – Part Three – Getting onto Page One of Google

    I think this chapter of my “Good Blogging Guide” could be a book in it’s own right – and there are plenty of books which just cover this subject - in fact, there are plenty of companies whose sole purpose is to sell you the answer to doing this. And I know I’m not in their league! So this chapter is...
  • Blog Post: Good Blogging Guide – Part Two – Have an objective

    On we go, after yesterday’s Chapter One, on Audience, let’s hit Chapter Two – “ Have an objective ” This is going to be a very short chapter, because there are some very simple rules that you can follow to make sure that there’s actually an objective (or “point”!) to your blog posts. There are two questions...
  • Blog Post: Good Blogging Guide - Part One – Write for the Audience

    This week, instead of enjoying a trip to Seattle, I’m sitting in the UK with some free time in my diary (although not as much as I hoped, as people have moved quickly to fill it!) . The result is that I can get around to some of those “ I really want to do it but don’t have the time ” blogging jobs....
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