Nike uses cloud computing to harness legions of Air Jordan fans  Evidence

It’s a 5 gigapixel “social mosaic” of photos of Air Jordan shoes submitted by fans -

    • Fans submit photos of their shoes online
    • Every 10 mins, Azure worker roles create an RGB profile of new photos, and algorithmically decide where is the “right place” in the mosaic for the photo
    • Azure Web roles work on the front end in collaboration with Silverlight Deepzoom

Under Armour and Chicago Bears Run Facebook Promos via Azure

Quickly following on their success with the “Blooming Onion” promo for Outback, partner Thuzi has created Facebook promotions for Chicago Bears and Under Armour.

How big was the Blooming Onion promotion? 540k fans in 4 weeks, 652k fans to date

Here’s the PDC session and Tampa News Article

Associated Press

Developed capability to more easily let developers incorporate AP content into applications and better monetized AP assets.  Check out the Case study.

Additional case studies now available:

Azure Partner Related Content on MS Dev

The US Partner Group team has  a number of new Azure related training components you can find at

Frontrunner for Azure in motion

The Frontrunner program is now “live” at

It is no-cost technical support by phone or e-mail for developers at partners to get their on-premise apps onto Windows Azure, followed by marketing benefits to help inform their customers