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Our team encourages ISVs to enroll in the Microsoft Partner Program as a means of establishing a closer relationship with us. We're often asked "great, but what's in it for me?"
Well, I've stammered over my response to that question enough to actually do some research into the answer, and since I'll bet others have as well, I thought it might be nice to share what I found.
You can find out *exactly* what you'll get from a license standpoint up on https://partner.microsoft.com/40029254. This page breaks out what's available at the Certified Partner and Gold Partner levels, and from what I saw, it's quite sigificant.
If you're engaged with me or one of my counterparts, we can help you with developing a plan to get your organization to the Gold Partner level - if not, you can check out http://partner.microsoft.com and follow the instructions there.