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The Microsoft Partner Program provides ISVs with many valuable resources. I am always surprised at how few of our ISV partners are aware of and utilize the ISV Advisory Service. This service provides proactive support beyond your break-fix product maintenance needs including:
All ISVs that participate in the Microsoft Partner Program have access to the Advisory Serivce:
The folks who provide this service are extremely talanted and extremely helpful. Every single partner I work with who has utilized their assistance have been pleased and impressed.