Jerry Seinfeld and Bill Gates launched Microsoft's biggest ad campaign. The advertisements feature humorous conversations between Seinfeld and Microsoft Chairman Bill Gates. The initial spot made its debut during the first National Football League game of the season.

The first spot showed Seinfeld and Gates shopping at a discount shoe store, then leaving the store eating churros, a fried pastry. It also features the Microsoft founder adjusting his underwear and ends with the tagline "the future delicious" and the Windows logo. The conversation between the two will continue in future ads.

You can see the ad on Windows.