frontrunner ISVs in the United States who register your application in Front Runner as being compatible with Windows 7 will receive a free copy of Windows 7 Ultimate. Windows 7 comes out next week. This is your last chance at this offer.

For those outside the US, you can register your application as being compatible at ISV App Compat, but the offer for the free copy is limited to the United States.

Be one of the first to get Windows 7 BEFORE it launches to the public on October 22. Here’s all you have to do to be eligible to receive a copy of Windows 7.

Register Your Application

To qualify, you must:

  1. Join Front Runner.
  2. Profile your solution at:
  3. Attain application compatibility with Windows 7.
  4. Gain “Front Runner” status before October 21, 2009.

It’s that easy. Profile today.

Front Runner is an early adopter program that helps you get your applications compatible with the latest Microsoft technologies. To receive Front Runner status you must:

  • Be at the “Registered” level (minimum) of the Microsoft Partner Network.
  • Have at least one of your applications compatible with Windows 7.
  • Be profiled and compatible in Front Runner between July 9 and October 21, 2009.

Fine Print

No Purchase Necessary. Offer good only to legal residents of the 50 United States (includes District of Columbia) 18 years of age or older who are employed in the field of software development and are profiled users (new and existing) of with a compatible application with either 32-bit or 64-bit Windows 7. Employees of Microsoft, their affiliates, subsidiaries, and any person working on the product, project, or promotion, advertising and promotional agencies and the immediate family members of each are not eligible. NOTE: Due to government gift and ethics laws, government employees (including military and employees of public education institutions) are not eligible to participate. Offer good only to the first 5,000 to respond. Limit one (1) copy of Windows 7 Professional (ARV $ 199) per person. This offer is non-transferable and cannot be combined with any other offer. This offer ends on October 21, 2009 while supplies last, and is not redeemable for cash. Taxes, if any, are the sole responsibility of the recipient. Any gift returned as non-deliverable will not be re-sent. Please allow 6-8 weeks for shipment of your gift.

About Front Runner

Front Runner brings you technical expertise and marketing benefits in an easy-to-use site.

Once you join the program, Front Runner helps you lets your customers know that you are developing on the very latest Microsoft Technologies. The early adopter program has been running for several years now, helping independent software vendors (ISVs) get their applications to market quickly and effectively.

Windows 7 and Windows Server 2008 R2 are launching to the public on October 22, so now’s the time to make sure your app is compatible. In addition, Front Runner adds benefits for your company, large or small.

Technical Benefits

Front Runner helps you learn how to make your app compatible, and gives you what you need to make that happen, including:

  • Access to Microsoft experts to answer any questions you have
  • Training courses on developing for and migrating to Microsoft technologies
  • Release Candidate technology versions, software development kits, and technical documents

Front Runner team will help point you to resources, videos, labs, seminars to help you test your applications. You can access online technical communities.

Marketing Benefits

Once your app is compatible, you’ll get a range of marketing benefits to help you get the message out to your customers, including:

  • The Front Runner stamp to use on all of your communications
  • Customizable marketing and PR campaigns
  • Listing in Microsoft directories that are viewed by millions of people

Using the Front Runner logo, you can show your company as an early adopter of Windows technologies.

With the Ready-to-Go marketing campaign you can get a head start on the competition. It features co-branded marketing materials you can use to identify sales opportunities, generate demand, and grow your customer base. These include templates for emails, business letters, postcards, and Web banners. But your application must be compatible to access the Ready to Go Campaigns.

In addition, to help promote next generation Windows to your customers, you’ll get $250 US for your first compatible application and $100 US for each application you register (up to three additional applications) in benefits through the Ready Set Go campaign..

Front Runner will provide a professional press release template to maximize your customer outreach.

And you’ll be able to create a Microsoft Solution Profile to generate interest in your product. Profiles are listed in directories such as Microsoft Pinpoint that reaches millions of customers. Front Runner team will help create and update your Solution Profile.


Bruce D. Kyle
ISV Architect Evangelist | Microsoft Corporation

cid:image010.png@01C9DEED.1FDB2200 cid:image011.png@01C9DEED.1FDB2200 cid:image012.gif@01C9DEED.1FDB2200 channel9

Add to Technorati Favorites

Bookmark and Share