A new generation of phones from leading manufacturers and mobile operators offer an intuitive user interface, powerful Web browsing, and access to an online library of downloadable services and applications. Windows® phones — a new brand for phones running Microsoft’s Windows Mobile 6.5 operating system — are now available in retail stores worldwide in a broad range of styles and prices.

For more information, see the Windows Mobile team blog post, New Windows Phones are Here!

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The new phones are available with a wide variety of styles and features, including full physical QWERTY keyboards, touch screens or both. Windows phones offer more choices of mobile operators and phone styles than any other mobile platform on the market. Manufacturers include Acer, HP, HTC Corp., LG Electronics, Samsung, Sony Ericsson and Toshiba Corp.

Windows phones offer the familiarity of Windows software, with mobile versions of Windows Live, Microsoft Office, Windows Internet Explorer and Windows Media Player. People can access their work and personal e-mail accounts, surf the Web, look at a PowerPoint presentation, read a Word document or review an Excel spreadsheet.

My Phone and Marketplace

Microsoft is supporting the new phones with two new services. The first, Windows Marketplace for Mobile, is an online library of business and leisure mobile applications — as well as games — that customers can buy and download directly to their phones.

The second service, My Phone, lets people sync and back up information on their phones — such as contacts, appointments, messages, photos and videos — to a password-protected Web site. The free service is especially useful when a phone is lost, which happens 12 million times per year in the U.S., according to Microsoft surveys. My Phone premium service can ring the phone, even if it’s set to vibrate; show on a map where the phone was the last time it synchronized with the network; remotely lock the phone if it’s been stolen; and even remotely wipe the phone’s memory to protect personal data. If people need to replace the phone, My Phone can transfer to the new phone all the data that had been backed up from the lost phone.

Getting Your Application Up on Marketplace

You can add your application into Windows Marketplace for Mobile. Marketplace will be pre-installed in every single Windows Mobile 6.5 device allowing you to reach a broad audience. Use the web-based developer portal for registration, submission of apps, support, reporting and more.

For tips in submitting your application for Marketplace, see Windows Marketplace Update - Countdown to Launch.

 

Bruce D. Kyle
ISV Architect Evangelist | Microsoft Corporation

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