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Today, we announced the next generation of Microsoft’s mobile phone business. At Mobile World Congress 2010 in Barcelona, Steve Ballmer unveiled Windows Phone 7 Series. With Windows Phone 7 Series, we have taken a generational leap forward to deliver a unique, delightful customer experience with inspiring hardware from our OEM partners.
The new fully integrated mobile phone experience will be available in stores this fall, said Ballmer.
"The new generation of Windows Phone is a truly customizable experience. A really different kind of phone built for lives that are in motion—people who are moving, switching between work and office, real-time information, younger people, older people," Ballmer said. "We're trying to embrace the totalality of our customers' lives and really deliver smart design with integrated experiences."
To get to this point, we made some changes. 18 months ago we established a new direction for our work. We realized we needed to re-invent the entire Windows Phone experience and become much more focused on customers in our approach. We also significantly changed how we design our software and collaborate with our partners.
Windows Phone 7 Series is truly a different type of phone that our customers, whether they are business users or consumers, are going to love.
Check out Windows Phone for yourself! Today we’re launching a new site – http://windowsphone7series.com where you can view the new Windows Phone 7 Series.
Bruce D. Kyle ISV Architect Evangelist | Microsoft Corporation