Four case studies and a video show how four broadcasters used Silverlight to bring the Vancouver 2010 Winter Olympics to millions of viewers around the world.

Effective Ad Monetization in the US

In the United States, NBC built on its experiences using Silverlight for the 2008 Beijing Olympics and NFL Sunday Night Football. For the Vancouver 2010 Olympics, NBC provided live and on-demand video to an online audience of 16 million viewers.

NBC also delivered a very sophisticated and efficient ad platform to its sponsors, making the best use of planned and spontaneous opportunities for ad insertion. Armed with real-time insights on the size and viewing trends of the online fan base, NBC was able to make quick, informed decisions about when to run ads for maximum effect.

Read the case study NBC Streams 4.4 Million Hours of Olympics Video, Delivers Midstream Ads

Unprecedented Online Viewing Times

Host nation Canada’s CTV saw 4 million visitors consume over 6 PetaBytes, or 7 million hours of video, peaking at over 130,000 concurrent viewers. Viewers watched videos on the site for an average of 111 minutes per visit – unprecedented and great news for broadcasters and advertisers alike.

See CTV Streams 6.2 Petabytes of Winter Olympics To over 3.9 Million Visitors, Making Every Second Count for the case study.

Same Reach as Broadcast TV

More than 1 in 4 of Norway’s 4.8 million citizens showed their enthusiasm for winter sports by tuning into the 720p, HD, IIS Smooth Streaming experience delivered by Norway’s NRK. Viewers liked what they saw; consuming over a million hours of video in total and an average of 78 minutes each visit.

See the case study at NRK Captures Gold for High-Quality Winter Olympics Coverage, More Than 1 in 4 Norwegians Tune in Online.

Quality of Experience

Since broadcast HD TV is relatively new in France, France Télévisions used the opportunity to bring the HD experience to a younger generation who, in many cases, prefer to consume video on a computer. With previous successes using Silverlight and IIS Smooth Streaming to broadcast the Roland Garros Tennis Championships and the Tour de France cycling race, France Télévisions knew it could deliver a multi-platform, high quality live and on-demand video experience for the Olympics. With only two weeks to the event and not a single line of code written, the Silverlight Media Framework allowed FranceTV to deliver the player on schedule, resulting in an amazing average viewing time of 64 minutes.

See this case study: Broadcaster Moves Beyond TV by Streaming Major Events Across Multiple Platforms in HD.

 

Bruce D. Kyle
ISV Architect Evangelist | Microsoft Corporation

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