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Microsoft is making several announcements at TechEd this week that developers should be sure to catch, like the introduction of our new Windows Phone Marketplace policies. We’re also providing more details about some developer features, one of which I think is worth exploring more closely; private beta distribution through Windows Phone Marketplace.
The public model enables developers to market and distribute applications to all phone users globally or based on a particular geography. In contrast the private model enables developers to use the same Marketplace service to distribute applications to a defined set of people that you select for beta-testing. Developers will identify their beta-testers and then upload their application to the developer portal.
For more information, see Hey, You, Get Off of My Cloud by Charlie Kindel on the Windows Phone 7 Developer Blog.
Windows Phone Marketplace policies that will govern the application submission and certification process as Windows Phone 7 comes to market. We’re taking the next step with Marketplace to attract a much wider range of developers, from large software companies down to students and hobbyists.
The full list of Windows Phone Marketplace policies is now available here.
Brandon wrote up a post with links to details on what’s changed here but in summary:
Equally important to many developers is what isn’t changing:
Windows Phone 7 is positioned for businesses and for your line of business applications.
Demand for Smartphones that play as hard as they work is fueling the continued growth for new devices, with IDC projecting 31% growth in Smartphone units in 2010 and another 22% in 2011.
More than 90% of our target customers for Windows Phone use their Smartphone for business purposes and 61% use their phones equally or more for business than personal use.
Windows Phone 7 to combine a smart new user interface with familiar tools such as PowerPoint, OneNote, Word, Excel and SharePoint into a single integrated experience via the Office hub. Integrating these business capabilities along with rich email, calendar and contacts into a mobile platform that supports compelling business applications enables increased productivity.
For more information on the business impact, see Windows Phone 7 Means Business.
For those considering developing for Windows Phone for the first time, we hope you see a fresh opportunity to create truly unique and exciting apps and games. For those who have already published apps to the Marketplace, we hope you find this new direction exciting. Be sure to download the Windows Phone Developer Tools preview, check out what Marketplace has to offer and tell us what you think.
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Bruce D. Kyle ISV Architect Evangelist | Microsoft Corporation