imageThe Prime Card Map mashup has been around a while, but it needs some love because if you have a Prime Card and have searched with their site....well, you get my drift. I thought it was just for Microsoft employees and families and people who know Microsoft employees and family members but I guess it's a bigger network (owned by Passport Unlimited) than my small Microsoft mind can handle.

"Passport Unlimited creates mutually rewarding experiences by connecting the very best customers to the very best businesses.

It's the first dining program targeted at business professionals, offering significant discounts and repeat visits at participating upscale restaurants. This combination was a winning one, creating a continually growing member base. Passport Unlimited now includes both business and individual members. In addition, the program has expanded its discounts to include retailers, services and attractions. "

The app takes the Primecard listings for Restaurants, Services, Arts, Travel and Retail stores and mashes them with Virtual Earth. It has a sweet AJAX interface for selecting different subcategories and drops them on the map seamlessly. Plus, as you move the map, the listings refresh - everyone needs to have this feature! The enhanced rollovers (EROs) contain the name of the location, the discounts available and the phone number. The geocoder (location box) doesn't work, so whoever this mashup belongs to needs to get that fixed. Regardless, this is a super useful app!

CP