What's the Hollywood of China? Anyone? Well, CCTV is taking full advantage of their use of Microsoft Virtual Earth across their broadcast network. Here's some video footage of a CCTV news broadcast showing Virtual Earth aerial photos and road maps during a news broadcast. They zoom down on our imagery of the Bird's Nest where much of the 2008 Summer Olympics are being held.

If you recall, I posted about Euro 2008 on CCTV back in June where they built a web app with a television-looking web console for watching the soccer (football) matches online and touring the areas using Virtual Earth. I expect more exciting uses from this network in days to come.