image To those of us who live in the Pacific Northwest it’s no secret that there is a HUGE opportunity for any of the Southern states to bring their Mexican restaurants up here and make huge bucks – we’re waiting, nay dying. Please? Growing up in San Diego with the likes of Super Sergio’s and Roberto’s not to mention my frequent trips to Dallas with La Hacienda Ranch or even On The Border and then moving to Seattle where people settle for Taco Bell as great Mexican food (no knocks on TB, it’s good and I frequent it) but something just doesn’t sit right with me. Then, there’s Qdoba. The Virtual Earth North American Sales manager claims it’s his “favorite burrito place and loves coming to SeaTac to eat it” (there’s one in the airport). The Jack-in-the-Box spinoff has done well in Seattle and I have to agree that although it is a big chain, the food is damn good – queso burrito, ground beef nachos, but my favorite is the Mexican gumbo. Oh man, I’m getting hungry. You?

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Well, to find one go to the new Qdoba locator. The locator is multifaceted in that you can select a radius search from a pull down of states or click on a Adobe Flash-map that provides you with results below the map. Where’s Virtual Earth? Once you click on the “Directions / Map” link you’ll be taken to a map of the restaurant location with custom icon, a radius drawn on the map around the location and step-by-step directions. In the middle of this post I left for lunch and guess where I went….oh yes, Qdoba. Totally serious.

CP