During TechReady7, I was asked by Kirk Evans, Architecture Evangelist with Microsoft, to demonstrate some of the latest features and capabilities of the Managed Services Engine (MSE).  The MSE is one of the assets we have developed leveraging WCF and SQL Server to address some of our customer's biggest challenges around Enterprise SOA.  You can check out the Channel 9 interview here:  http://blogs.msdn.com/kaevans/archive/2008/08/09/talking-with-william-oellermann-about-the-managed-services-engine.aspx