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Posted By Mark PendergrastSenior Product Manager
Let’s face reality. For our customers and partners, every day comes with lots of choices – from deciding on which component to use for their motherboard, to what application to build/deploy, to which markets and opportunities to pursue to build their business. It’s no different in picking which operating system to use for their specialized device. There’s a rich selection of alternatives from which to pick, including many flavors of Linux, Google’s Android, and of course our broad set of options in the Windows Embedded family. However, like many things in business, this preponderance of choice offers both opportunities and also challenges for the market. On the one hand, it gives customers and partners many options from which to pick and choose for their specific needs, but it can also be overwhelming. Making a poor choice could add cost, delays, and complications that hadn’t been anticipated.
It’s in this light that I hope to provide some value from The Compete Corner here on the Windows Embedded blog. As the compete lead for the organization, my role is to ensure that our customers, partners and internal teams have the full and accurate picture on the value of the Windows Embedded solutions and help them make good decisions with Windows Embedded as their OS choice. And of course all of this in interest of spurring healthy competition.
So as an introductory topic to cover for this blog, just what is our overall value proposition for Windows Embedded? How do we stand out in this rich market of choice? And why should you care? At a high level, our differentiating value revolves around 4 key pillars, specifically:
On future posts from the Compete Corner, look for me to dig deeper into these topics and additional ways our solutions can provide value. In the meantime, let us know what you think about Windows Embedded’s competitive positioning. We’d love to hear from you.