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Posted By Valerie OlagueAmericas Business Group Lead
As established retailers assess the rapidly changing retail landscape, many are investing heavily in employee empowerment to enhance the in-store experience and combat sales lost to online merchants. And while empowering employees to help customers is the bedrock on which many retailers build their business, what is genuinely new is the proliferation of mobile devices as the empowerment tool of choice for customer-facing employees. During my Christmas shopping this season, I encountered all kinds of mobile sales tools, some very easy for me to interact with and frankly, some quite clumsy.
That mobile devices are changing the way the most innovative retailers are engaging with customers is increasingly obvious. The benefits are many: Employees no longer need to leave a customer to check product details, availability or pricing on a PC located elsewhere in the store. The most innovative retailers are using real-time telemetry from the devices in their stores, gaining new insight into demand and customer behavior based on analysis of information being accessed and consumed on their employees’ devices. This is an exciting opportunity for retailers to take advantage of device and technology innovations to deliver the best value to customers through improved operations and sharp business insight. The key is to provide technologies that are not only easy for the retailers, but are also easy for the store associates and customers to interact with.
Comments Intelligent Systems
Posted By John BoladianMarketing Director, Asia Pacific & Greater China
The rapid proliferation of intelligent systems in Asia-Pacific countries means that a person comes in contact with multiple embedded devices on any given day—often without even knowing it. My colleague SeongJin Kang, Windows Embedded Business Lead in Korea, shares his thoughts on this subject after a recent family outing to a local mall.
In the era of big data, we have easy access to--and are constantly flooded with--information that we are always filtering for accuracy.
The current IT technology and connectivity are growing exponentially; the speed of IT evolution seems to be beyond the speed of light. The television in the living room shows movies in 3D—a possibility that we could only imagine just a few years ago.
My Americas marketing team recently worked with Intermec and Fierce Markets to create a healthcare webinar that focuses on this question, along with how mobile devices power transformation in care, both within and outside of the healthcare provider’s four walls.
As you have heard from Microsoft many times, we believe that data is the new currency for businesses, and in the healthcare industry, the identification, storage and analysis of data can mean life or death for patients. The ability to quickly access patient information can significantly reduce the time it takes for healthcare professionals to care for patients, from admittance through discharge. And today’s embedded technologies and products are what power the various tools and devices used within healthcare scenarios.
These devices are becoming a critical part of healthcare solutions, including electronic health records and patient portals, which address some of the many challenges in healthcare today. And at the point of care, there are focused healthcare data management solutions that enhance patient safety (see “Five Rights Check” below) that leverage bar code imagers, mobile computers and printers.
The following feature updates are now available on ECE:
Comments Product Updates
Taiwan is a highly competitive market for Windows Embedded OEMs/ODMs, and growing more so each year. My colleague Alan Lee, Windows Embedded Business Lead for Taiwan, shares his thoughts on the increasing momentum there of intelligent systems.
In the recent years, Taiwan has become a world-class computer design and manufacturing country. A majority of the players are small- and medium-sized companies who started their business as PC original design manufacturers (ODMs) and original equipment manufacturers (OEMs), and later utilized their skills and expertise in embedded computing to make a mark in different industries that include POS, KIOSK, industrial PC and military.
Microsoft Windows Embedded recently unveiled a series of products during its Road Map announcement and it has the industry excited, as many of our customers and partners are anticipating new and exciting ways to enhance technology with intelligent systems.
The intelligent systems market in Asia, including Taiwan, is experiencing explosive growth. In Taiwan, we have more than 20 OEM/ODMs that are currently evaluating the community technology preview (CTP) for Windows Embedded Standard 8, and over 120 projects have been completed and are being tested for Windows Embedded 8. Device categories include PPC, IPC, POS, industrial table, medicaland many more.