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Posted By John BoladianMarketing Director, Asia Pacific & Greater China
The rapid proliferation of intelligent systems in Asia-Pacific countries means that a person comes in contact with multiple embedded devices on any given day—often without even knowing it. My colleague SeongJin Kang, Windows Embedded Business Lead in Korea, shares his thoughts on this subject after a recent family outing to a local mall.
In the era of big data, we have easy access to--and are constantly flooded with--information that we are always filtering for accuracy.
The current IT technology and connectivity are growing exponentially; the speed of IT evolution seems to be beyond the speed of light. The television in the living room shows movies in 3D—a possibility that we could only imagine just a few years ago.
The rapid development of diverse technologies has brought us a lot of changes. If you observe during rush hour in a subway, commuters are no longer chatting with friends or reading books or newspapers the traditional way – in hard copy! Almost everyone is using their smartphones to navigate the Internet, listen to music through streaming, watch the news, movie or TV, and some are playing online games, or are connected in real time with a social networking system.
On a larger scale, Internet-enabled devices, combined with cloud computing and data management, are creating intelligent systems that bring all kinds of efficiencies and enhancements to everyday life. Microsoft’s vision for the future of intelligent systems encompasses the development of embedded devices and solutions, such as those I encountered quietly working in the background during a recent trip to the mall with my kids.
My children wanted to purchase some books and we had to make a pit stop at the bookstore. It was a huge bookstore, and to locate the specific books required, we used the search engine that was installed in a thin client at the store. We found the books easily through the online catalog; it was a simple process involving basic Internet technology. After picking up the books, technology came into play again when we went to the cashier to make payment. I realized I had forgotten to bring my “customer loyalty” membership card. But the cashier told me it was not a major problem; I could still enjoy my discounts as long as I was able to provide my social security number and cell phone details as verification. I think this is great, as I do not need to carry around a thick wallet with a stack of membership cards everywhere I go!
Embedded technology has made the shopping experience simpler and more personalized, thanks to handheld devices, such as those powered by Windows Embedded, used by retailers to scan items for instant price checks and inventory updates. Embedded devices, such as kiosks and registers, help target shoppers’ needs, making a trip to the mall more fun and efficient.
After a good day at the mall, everyone was tired and we wanted to head home immediately. Leaving the crowded parking lot, we were not required to stand in line to checkout, as free parking service had been applied when I paid for the books and some groceries earlier. The high-tech, automated parking system scanned my license plate and allowed me to get out of the mall without additional checkout.
It is great to be living in this high-tech and intelligent systems era-- without even being aware, our lives are made so much easier. Definitely looking forward to more fun and new ways that intelligent systems can incorporate into and enhance our daily lives.