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Posted By Olivia ChenSenior Product Marketing Manager
The fitting room is the crucial place where a customer decides whether to make a purchase. But most of the time, the customer is alone and behind a curtain or door when that decision is made, without any support or assistance from the retailer. At the National Retail Federation Big Show 2014 in New York, Microsoft and Accenture demonstrated the “Connected Fitting Room,” an experience that brings technology into the last “dark channel” of retail: the brick-and-mortar store.
In many retail stores, associates and managers have little insight into what the potential intelligence fitting room can provide their business. For example, a customer may try on a pair of jeans, find that they don’t fit, and leave them behind without the retailer ever knowing anyone was there — or associates and managers knowing the store just lost a sale. And a pile of un-purchased clothing on the dressing room floor doesn’t tell the store manager if the customer wanted a different size, didn’t like the style, or just got impatient trying to flag down a sales associate for help.
In the above video, Brendan Mislin, Global Capability Lead for Windows platforms at Accenture and Brendan O’Meara, Managing Director for the Worldwide Retail Industry at Microsoft discuss how a connected fitting room spanning multiple devices can revolutionize the shopping experience for customers, associates and store managers alike. The technology helps customers find what they came for and discover additional items that fit their interests, and helps businesses better understand and meet customers’ needs, drive informed merchandising decisions and boost sales associate productivity.
The Connected Fitting Room is on display at the Microsoft booth (#2703) at NRF’s Big Show through January 14. Read more about this solution on the Windows for Your Business blog post from NRF. Read more about Microsoft’s vision for retail on the Windows Embedded retail page.