Week in review: Pushing the frontier of IoT




Week in review: Pushing the frontier of IoT

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Posted By Barb Edson
General Manager, Marketing and Business Development

At this week’s Solid 2014 conference in San Francisco, our team had the chance to demonstrate what’s on the horizon for Microsoft, as our technologies evolve to stretch the limits of what things will become part of the Internet of Things (IoT). In the above video from Solid, Steve Teixeira, a director of program management at Microsoft, talks about the cutting edge of innovation, from Windows interfaces on a tiny chips to universal apps, anticipatory computing and more.

But even as we push the frontier of what is possible — what is new and what is next — when it comes to IoT, Microsoft’s always been about business. The Internet of Things isn’t science fiction for us; it’s about generating bankable business value for our customers by connecting devices, data and services.

That’s why I was particularly encouraged this week to see Network World say this about Microsoft on its list of the Twelve Most Powerful Internet of Things Companies: “Microsoft … wants to make the Internet of Things applicable to everyday business activities.” Bingo. Or, as Susan Hauser, corporate vice president of the Enterprise and Partner Group at Microsoft, wrote this week on The Official Microsoft Blog, IoT is “fundamentally changing the way we do business, surfacing greater efficiencies, driving deeper customer connections and introducing new business models and revenue streams.”

Innovation is incredibly fun; we’re here to make sure it pays off for our customers, too. As eWEEK also put it this week: “The Internet of Things beckons, and Microsoft wants to help businesses realize its game-changing and potentially profit-boosting potential.” (Microsoft Lays Out Internet of Things Business Case)

Lots of companies are making investments in innovating (or at least marketing) IoT, but for our part, we will continue to focus on building better, easier ways for businesses to realize tangible value from the opportunity. Our history of innovation in this industry — from our first embedded operating system released more than 15 years ago to last month’s announcement of our new Microsoft Azure Intelligent Systems Service — underscores our ongoing commitment to demystify IoT, making it accessible, applicable — and, yes, profitable — for businesses.

The IoT mega-trend catapults forward. As we continue innovating the devices, software and services that drive IoT, we’re excited to be part of the journey.

Read more about Microsoft’s vision for the Internet of Your Things here.

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