Wrapping up WPC with renewed excitement for the IoT opportunity

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Wrapping up WPC with renewed excitement for the IoT opportunity

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Posted By Karen Roberts
Senior Partner Marketing Manager

What an exciting week for partners at this year’s Worldwide Partner Conference (WPC) 2014! In the heart of the U.S. capital, we were blessed start to finish with great weather, delicious food, fantastic entertainment (what a soccer match!) and, best of all, enthusiastic and energetic partners executing against the Internet of Things (IoT).

Sunday, before the conference kicked off, we were excited to release new marketing materials for partners as part of the Intelligent Systems Competency in the Microsoft Partner Network as well as new training courses for both sales and pre-sales technical roles. The release of these new assets underscores Microsoft’s continued commitment to helping our partners take advantage of the IoT opportunity.

During Monday morning’s vision keynote, Chief Operating Officer Kevin Turner and Eron Kelly, general manager of Product Marketing, emphasized how Microsoft is addressing IoT. Our first dedicated IoT session from Barb Edson, general manager of marketing for Cloud and Enterprise, is also available for viewing online (WPC Connect login required). Barb not only explained our end-to-end vision for the Internet of Your Things, she also helped partners understand how achieving an Intelligent Systems Competency and delivering intelligent systems solutions address the IoT opportunity. The following are the two key messages for partners:

  1. The Internet of Things is not just a futuristic trend. It’s here today and partners can take advantage of the IoT opportunity by creating intelligent systems solutions with Microsoft.
  2. Microsoft is committed to investing in ways to help partners take advantage of IoT.

On Tuesday, momentum really picked up, as our sessions dove into the specific ways partners are addressing IoT through intelligent systems in their particular industry verticals. If you weren’t able to attend any of the sessions this year, don’t worry — partners can still view them by logging into WPC Connect.

Finally, on Wednesday, IoT really took center stage, as Microsoft CEO Satya Nadella discussed the ways in which IoT is enabling customers to collect data from their existing assets and use that data to drive insights that hold the potential for real business model transformation. Further, using Microsoft Azure Machine Learning (ML), partners are able to build predictive analysis into their solutions. Showcasing a terrific asset-management solution developed by Thyssenkrupp Elevator using Azure ML and Microsoft Azure Intelligent Systems Service, Satya demonstrated how the Microsoft Azure cloud and powerful predictive data analytics tools were brought together for the kind of “tier-one application” made possible with IoT. You can read more about this and other exciting Intelligent Systems Service solutions in this post by Barb Edson.

Throughout the week, the buzz among our partners was practically tangible, as hundreds of attendees visited the IoT booth and the “Industry Zones” to explore the ways in which partners are already realizing value from intelligent systems solutions. You can see a lot of the great solutions that were showcased at this year’s WPC by viewing the partner case studies on the Internet of Your Things website.

I want to give a special thank you to my colleagues who did such a fantastic job of organizing our sessions and an even bigger thank you to all of you, our partners. As Satya said, Microsoft has always been and continues to be a partner-led company. None of our success would be possible without your continued commitment, feedback and support. We look forward to a great year ahead for our partner ecosystem.

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WPG Corporate Vice President Phil Sorgen presented CGI’s John Hicklin with the Intelligent Systems Partner of the Year Award, in recognition of their innovative intelligent system solution implemented in the UK transportation system.
CGI accepts a Partner of the Year Award
July 24, 2014
WPG Corporate Vice President Phil Sorgen presented CGI’s John Hicklin with the Intelligent Systems Partner of the Year Award, in recognition of their innovative intelligent system solution implemented in the UK transportation system.
Image: Web

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