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Posted By Olivia ChenSenior Product Marketing Manager
The Internet of Things (IoT) is revolutionizing the way retailers do business and utterly transforming our in-store shopping experience. And yet, with the prospect of billions of devices and things connecting to systems and the cloud, getting started on IoT may seem overwhelming and complicated.
Today, we released a brand-new white paper, commissioned by Microsoft, to underscore the vast potential of IoT in transforming the retail store and to outline the most effective ways retailers can capture the opportunity by focusing on employees, store operations and the customer. I hope you’ll take a look and let us know what you think. Read the white paper here, and read more about Microsoft’s unique outlook on IoT in retail here.