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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing, Cloud & Enterprise
Barb Edson is a general manager of the Cloud & Enterprise Marketing team at Microsoft, leading the Internet of Things (IoT) Industry team responsible for product and industry marketing targeting enterprise line-of-business (LOB) decision-makers with Microsoft's cloud-based business solutions for IoT.
Since joining the group in 2010, Barb has been responsible for product management, business development, marketing communications and enterprise sales across the breadth of Microsoft’s products for intelligent system solutions targeting IoT, including the recently launched Microsoft Azure Intelligent Systems Service. Under her leadership, the team launched a range of new solutions and programs for enterprises and Microsoft’s ecosystem partners to capitalize on new business opportunities provided by IoT.
Barb has been with Microsoft since 2005. She originally joined the company as the senior director of product marketing where she was responsible for the launch of Microsoft Dynamics, one of the company’s major brands. She later became the chief of staff for the Microsoft Business Division where she was responsible for overseeing its global administration and operations.
Before joining Microsoft, Barb spent more than 15 years in a broad range of senior leadership positions in marketing and product strategy for companies such as PeopleSoft Inc. and Great Plains Software.
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
Last year, at Microsoft’s Worldwide Partner Conference 2013, we announced plans to help partners capitalize on the rapidly expanding opportunity presented by intelligent systems. This plan included the transition of program administration for the Windows Embedded Partner Program ecosystem into the Microsoft Partner Network (MPN), offering our partners more program options and greater partner benefits. We are excited to follow through on that commitment, as Windows Embedded and MPN’s combined efforts culminate in the launch of the new Intelligent Systems competency.
Comments Intelligent Systems
The past twelve months have been some of our busiest yet here at Windows Embedded. As we make plans for the year ahead, we reflect on the tremendous changes of 2013.
The year just passing was one of marked momentum for our industry—especially in the public discourse. Seems everywhere you looked in 2013, stories about the Internet of Things (the IoT)—its vast promise for revolutionizing industry, potential pitfalls, and even a few wild-eyed predictions—garnered significant ink. From mainstream business publications, such as BusinessWorld and Forbes, to industry magazines such as Manufacturing.net, Telecom Engine and Fierce Mobile IT, the Iot and its real-life application counterpart, machine-to-machine learning (M2M), are taking top billing in everyone’s “top trends” predictions for 2014. Over the past year, my colleague Kevin Dallas has been remarking on the growing interest in the topic, from a discussion about the imperative for businesses to embrace the technology, to the greater implications of the IoT’s impact on sectors of the U.S. economy.
At Microsoft, we’ve been talking about—and creating technologies around--the Internet of Things for years, but occasionally, we’re reminded how rapidly this market is evolving. My colleague Kevin Dallas recently commented about the mixed-bag news that the term “Internet of Things” is now listed in the Oxford English Dictionary (OED). The downside of this pop-culture milestone is that the OED still calls the technology “proposed.”
Barcelona is considered by many to be a world-class “smart city,” powered by Microsoft technologies. Read more on the CityNext website.
That would be news to the hundreds of enterprises across major industries already realizing value from the vast promise of the Internet of Things, by deploying intelligent devices as part of intelligent systems. Many businesses have been reaping the benefits for several years, and as these technologies continue to mature, the possibilities seem ever-more limitless; lately, exciting opportunities have been emerging in the burgeoning field of “smart cities.”
One of the most exciting parts of the job for us here at Windows Embedded is learning about innovative, real-world applications of our technology. These applications always drive business forward with incredible access to new operational intelligence; often, there’s a truly human side to the story, too, and that’s one reason we’re particularly interested in the Autolib’ car-sharing solution in and around Paris.
We recently profiled Autolib’s cutting-edge solution on the Windows Embedded News Center; today, I’m pleased to share with you a video of the Autolib’ system our team shot in Paris. It’s a vivid reminder of how Microsoft and Windows Embedded technology can have a positive impact on daily life — here, by relieving traffic congestion and pollution, and giving millions of Parisians a better way to get where they’re going. The Paris program is so successful that it’s expanding to the U.S.; it’s just been announced that the solution’s developer is planning to launch a similar Windows Embedded-based solution in Indianapolis, some time in late 2014.
In March, we marked a major milestone for enterprises, OEMs and our entire ecosystem: the general availability of Windows Embedded 8. Today Microsoft took the second step as part of our commitment to help enterprises capitalize on Microsoft’s devices and services strategy by harnessing the power of Windows throughout intelligent systems. Now, enterprises can access specific versions of Windows Embedded 8 directly from Microsoft. The new volume licensing options for specific versions of Windows Embedded 8 offer enterprises the opportunity to upgrade their Windows Embedded software to Windows Embedded 8 Industry, seamlessly and affordably, without upgrading their devices. It also allows enterprises to unlock powerful enterprise features in their devices already running on Windows Embedded 8 Standard.