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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing, Cloud & Enterprise
Barb Edson is a general manager of the Cloud & Enterprise Marketing team at Microsoft, leading the Internet of Things (IoT) Industry team responsible for product and industry marketing targeting enterprise line-of-business (LOB) decision-makers with Microsoft's cloud-based business solutions for IoT.
Since joining the group in 2010, Barb has been responsible for product management, business development, marketing communications and enterprise sales across the breadth of Microsoft’s products for intelligent system solutions targeting IoT, including the recently launched Microsoft Azure Intelligent Systems Service. Under her leadership, the team launched a range of new solutions and programs for enterprises and Microsoft’s ecosystem partners to capitalize on new business opportunities provided by IoT.
Barb has been with Microsoft since 2005. She originally joined the company as the senior director of product marketing where she was responsible for the launch of Microsoft Dynamics, one of the company’s major brands. She later became the chief of staff for the Microsoft Business Division where she was responsible for overseeing its global administration and operations.
Before joining Microsoft, Barb spent more than 15 years in a broad range of senior leadership positions in marketing and product strategy for companies such as PeopleSoft Inc. and Great Plains Software.
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
This week in New York, we’re rolling out the newest member of our Windows Embedded family, and it’s a complete re-imagining of what an enterprise mobile device should be. D’Arcy Salzmann, senior product manager for Windows Embedded 8 Handheld, has details.
At the end of 2011, Kevin Dallas, general manager of Windows Embedded, shared with our customers and partners that the next generation of Windows Embedded Handheld would be based on Windows 8 technology. This past October, we provided more details when we published our updated Windows Embedded road map, noting that the new platform is built on Windows Phone 8 and would be called Windows Embedded 8 Handheld, and we promised that more details would be available in January.
Today at the National Retail Federation (NRF) Annual Convention & EXPO, our team is taking the covers off of Windows Embedded 8 Handheld, introducing our device hardware partners, and showcasing the next generation of mobile line-of-business application experiences with one of our launch customers, showing how Windows Embedded 8 Handheld devices help them deliver on the promise of intelligent systems.
Microsoft and mobile devices for industry have a long and successful history together. Starting with Windows CE, Windows Mobile and Windows Embedded Handheld 6.5, Microsoft mobile platforms today power mobile devices in all industries, helping businesses and governments deliver secure mobile productivity in stores, warehouses, delivery fleets, ports, hospitals, and airplanes. Devices from Microsoft’s hardware partners ensure customers have durable, secure, and reliable connectivity to enterprise systems, allowing them focus on their business, whether inside their showrooms, on the road, at the jobsite or at their customers.
Comments Intelligent Systems
With the holiday shopping season behind us and my upcoming travel to next week’s National Retail Federation (NRF) Annual Convention & EXPO in New York, I’ve been thinking about the opportunity we frequently discuss with retailers and hospitality organizations to transform the customer experience with intelligent systems—perhaps none as tangible as a fresh, delicious, custom-brewed cup of Costa Coffee.
The story behind the iconic red Costa Express vending machines really underscores the power and flexibility of the Microsoft platform. The UK’s leading self-service espresso bar, Costa Coffee’s acquisition of Coffee Nation in 2011 resulted in the birth of Costa Express. There are now more than 2,500 machines in the UK since the launch of Costa Express 18 months ago. Moving forward, our consulting team worked with Costa to customize a solution that met their business goals—specifically capitalizing on actionable data to drive greater ROI for Costa and, soon, a better cup for coffee lovers.
When Costa decided to build a next-generation coffee-serving machine, they wanted a flexible, end-to-end solution, so they sought out the leader in platforms for intelligent systems, business analytics and cloud computing. Working with partner Bsquare, Costa created a scalable intelligent system that delivers on the company’s goal of bringing a smarter, more connected and richer experience to the customer.
Just as it takes more than a bean to make a good cup of coffee, it takes more than a chip to run an intelligent system. The flexibility of the Windows Embedded platform was key for Bsquare and Costa; with the power to support a range of architectures, Microsoft is able to help partners develop solutions that exactly meet their needs.
Comments Windows Embedded Standard
My colleague Werner Reuss recently got to showcase some game-changing new embedded solutions for the manufacturing industry at the annual SPS IPC Drives technology event in Nuremburg, Germany. Werner is the Windows Embedded business lead for Germany and Eastern Europe; here, he shares his impressions of the show.
For the 23rd year in a row, over 55,000 manufacturers, engineers, developers, designers, exhibitors and even the general public (!) attended SPS IPC Drives in Nuremburg this week, Europe’s leading trade show for electric automation.
While I’ve been to the show before with Microsoft, this was my first time with Windows Embedded, a group I joined just this past summer from Microsoft Germany’s Server & Tools business. I was fortunate to join the team at such a significant point in its growth here in Europe.
Last week, as China marked a major political milestone, my colleague John Doyle had the great fortune of being in Beijing to celebrate a milestone of sorts for Microsoft: the announcement of the planned roll out of a new suite of Windows Embedded 8 products. John is the director of product management for Windows Embedded; here, he offers his impressions of the historic week.
Just returned from a week in Beijing. It was a really interesting time to experience the capital city as last Thursday marked the first leadership transition in a decade.
A couple of weeks ago, at the Intelligent Systems Leadership Summit, I had a chance to catch David Wurster’s presentation on new features and functionality in the Windows Embedded 8 platform. As senior product marketing manager for Embedded, David has a great vantage point to see all of the cool things going on with Windows Embedded 8 as the new suite of products are rolled out over the next year. The following is a blog post he put together for me, so we could share those features in this space.
Over the next year, we're bringing Windows 8 to the embedded market, allowing OEMs, enterprises, developers and other partners to build devices and applications that offer a high-performance, fast, fluid experience without sacrificing any of the security and flexibility that the reimagined Windows delivers:
We’ve done a lot of work to make sure Windows Embedded 8 is ready for the world of intelligent systems. In the end, it’s all about being able to deliver the kind of rich, compelling, connected line-of-business experiences that people expect.
Much of the excitement around the new platform centers on its multi touch and ten-point touch experiences and the capabilities they enable for the device world. Check out the demo video below for a look at how smooth Windows Embedded 8-based applications can be: