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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing, Cloud & Enterprise
Barb Edson is a general manager of the Cloud & Enterprise Marketing team at Microsoft, leading the Internet of Things (IoT) Industry team responsible for product and industry marketing targeting enterprise line-of-business (LOB) decision-makers with Microsoft's cloud-based business solutions for IoT.
Since joining the group in 2010, Barb has been responsible for product management, business development, marketing communications and enterprise sales across the breadth of Microsoft’s products for intelligent system solutions targeting IoT, including the recently launched Microsoft Azure Intelligent Systems Service. Under her leadership, the team launched a range of new solutions and programs for enterprises and Microsoft’s ecosystem partners to capitalize on new business opportunities provided by IoT.
Barb has been with Microsoft since 2005. She originally joined the company as the senior director of product marketing where she was responsible for the launch of Microsoft Dynamics, one of the company’s major brands. She later became the chief of staff for the Microsoft Business Division where she was responsible for overseeing its global administration and operations.
Before joining Microsoft, Barb spent more than 15 years in a broad range of senior leadership positions in marketing and product strategy for companies such as PeopleSoft Inc. and Great Plains Software.
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
When trillions of things can be connected, which ones should you connect?
Comments Internet of Things
This week in New York, we’re rolling out the newest member of our Windows Embedded family, and it’s a complete re-imagining of what an enterprise mobile device should be. D’Arcy Salzmann, senior product manager for Windows Embedded 8 Handheld, has details.
At the end of 2011, Kevin Dallas, general manager of Windows Embedded, shared with our customers and partners that the next generation of Windows Embedded Handheld would be based on Windows 8 technology. This past October, we provided more details when we published our updated Windows Embedded road map, noting that the new platform is built on Windows Phone 8 and would be called Windows Embedded 8 Handheld, and we promised that more details would be available in January.
Today at the National Retail Federation (NRF) Annual Convention & EXPO, our team is taking the covers off of Windows Embedded 8 Handheld, introducing our device hardware partners, and showcasing the next generation of mobile line-of-business application experiences with one of our launch customers, showing how Windows Embedded 8 Handheld devices help them deliver on the promise of intelligent systems.
Microsoft and mobile devices for industry have a long and successful history together. Starting with Windows CE, Windows Mobile and Windows Embedded Handheld 6.5, Microsoft mobile platforms today power mobile devices in all industries, helping businesses and governments deliver secure mobile productivity in stores, warehouses, delivery fleets, ports, hospitals, and airplanes. Devices from Microsoft’s hardware partners ensure customers have durable, secure, and reliable connectivity to enterprise systems, allowing them focus on their business, whether inside their showrooms, on the road, at the jobsite or at their customers.
Comments Intelligent Systems
Posted By Barb EdsonGeneral Manager, Marketing
I recently discussed the Internet of Your Things, Microsoft’s point of view on the Internet of Things (IoT) — essentially the opportunity for businesses to connect data from devices and sensors with the cloud and business intelligence tools to gain new insights, optimize processes, identify new revenue opportunities and more.
On the heels of our recent release of the Windows Embedded 8 platform, we’re making another member of the Windows Embedded family available today — Windows Embedded 8 Industry. David Wurster, Microsoft Windows Embedded’s senior product manager, has details on how Windows Embedded has evolved beyond point-of-service (POS) systems in retail to do much more in the Windows 8 era.
A couple of weeks ago, we announced the availability of Windows Embedded 8 Pro and Windows Embedded 8 Standard, bringing a modern OS with tons of capabilities to edge devices within intelligent systems.
Building on that announcement, today we’re making available Windows Embedded 8 Industry. The name reflects a broad scope of possibilities to further expand the Windows Embedded 8 family across a range of industries and targeted intelligent system scenarios.
Comments Windows Embedded Standard
Posted By Barb EdsonGeneral Manager, Marketing, Microsoft Cloud and Enterprise
I’m here in Washington, D.C., at Microsoft’s Worldwide Partner Conference (WPC), spotlighting our Internet of Things (IoT) strategy and associated technologies.
Microsoft’s focus at WPC this year is the “five trends of the modern IT industry” — cloud, data, leadership, mobility and social — and it’s worth noting IoT’s clear relevance. Underscoring IoT’s tremendous opportunity across these trends as a business catalyst for our partners is a significant focus for me during the event, and we’re offering multiple IoT-related sessions — including one on using our new Microsoft Azure Intelligent Systems Service — to help partners capitalize on the opportunity.