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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing and Business Development
Barb Edson is the general manager of the Windows Embedded Marketing and Business Development Group at Microsoft Corp. Since joining the group in 2010, she has been responsible for the product management, marketing, business development and partner alliances for each of the flexible, powerful Windows Embedded platforms. Under her leadership, the team has launched a range of new initiatives to increase the business opportunity for OEMs and create solutions that meet enterprise requirements for line-of-business devices that are interoperable, compatible and differentiated. In recent months she has led the expansive launch of the industry wide Intelligent Systems initiative.
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
My colleague Werner Reuss recently got to showcase some game-changing new embedded solutions for the manufacturing industry at the annual SPS IPC Drives technology event in Nuremburg, Germany. Werner is the Windows Embedded business lead for Germany and Eastern Europe; here, he shares his impressions of the show.
For the 23rd year in a row, over 55,000 manufacturers, engineers, developers, designers, exhibitors and even the general public (!) attended SPS IPC Drives in Nuremburg this week, Europe’s leading trade show for electric automation.
While I’ve been to the show before with Microsoft, this was my first time with Windows Embedded, a group I joined just this past summer from Microsoft Germany’s Server & Tools business. I was fortunate to join the team at such a significant point in its growth here in Europe.
Comments Windows Embedded Standard
Last week, as China marked a major political milestone, my colleague John Doyle had the great fortune of being in Beijing to celebrate a milestone of sorts for Microsoft: the announcement of the planned roll out of a new suite of Windows Embedded 8 products. John is the director of product management for Windows Embedded; here, he offers his impressions of the historic week.
Just returned from a week in Beijing. It was a really interesting time to experience the capital city as last Thursday marked the first leadership transition in a decade.
A couple of weeks ago, at the Intelligent Systems Leadership Summit, I had a chance to catch David Wurster’s presentation on new features and functionality in the Windows Embedded 8 platform. As senior product marketing manager for Embedded, David has a great vantage point to see all of the cool things going on with Windows Embedded 8 as the new suite of products are rolled out over the next year. The following is a blog post he put together for me, so we could share those features in this space.
Over the next year, we're bringing Windows 8 to the embedded market, allowing OEMs, enterprises, developers and other partners to build devices and applications that offer a high-performance, fast, fluid experience without sacrificing any of the security and flexibility that the reimagined Windows delivers:
We’ve done a lot of work to make sure Windows Embedded 8 is ready for the world of intelligent systems. In the end, it’s all about being able to deliver the kind of rich, compelling, connected line-of-business experiences that people expect.
Much of the excitement around the new platform centers on its multi touch and ten-point touch experiences and the capabilities they enable for the device world. Check out the demo video below for a look at how smooth Windows Embedded 8-based applications can be:
Comments Intelligent Systems
Recently, I joined our partners at Ford for the European launch of Ford SYNC with MyFord Touch at the IFA consumer electronics show in Berlin.
At IFA Ford announced that this version of Ford SYNC—which includes a touchscreen interface—will be coming to Europe in 2013 in the Ford Focus Electric.
While I was at the conference I participated in a roundtable discussion with Ford and a few other industry experts to discuss the future of the connected car. The connected car focuses on how the vehicle experience can be enhanced when you integrate internet connectivity, data, and new user interface technologies like speech and touch.
The subject of the connected car is especially near and dear to us in Windows Embedded – and not only because Ford SYNC is built on the Windows Embedded Automotive software platform. When we talk about intelligent systems as the evolution of the embedded device market, it’s exciting to see how this is affecting the automotive industry.
Comments Windows Embedded Automotive
If you’ve seen the World of Windows video, you’ve seen how many embedded devices can fit into a given day (assuming you are really busy that day), but, during a recent trip to Ft. Lauderdale, I saw what may be one of the biggest uses of Microsoft technology. And I can’t over emphasize the size of it.
At nearly a quarter mile long, Royal Caribbean has built the two biggest cruise ships in the world – the Oasis of the Seas and Allure of the Seas. To put that size in perspective, the Oasis of the Seas can cast a shadow on a 20 story building while stretching across four football fields – and there’s capacity for 8,600 people.
As the General Manager of Product Marketing at Windows Embedded, I make it a priority to visit our partners and see intelligent systems in action – and the intelligent system built by the team at Royal Caribbean is remarkable to see in person.